Important: Meal planning and general wellness education only — not medical advice. Consult your GP for health concerns.

Rooted in Hay-on-Wye, open to the world

We began as a small studio helping neighbours plan varied weeks — now we guide households across Britain with the same quiet attention.

Stylised bamboo stems in soft neutral tones

Why we exist

Modern life offers endless recipes yet little rhythm. We built Shinecleanse to help people see their week as a flowing composition — diverse, flexible, and free from rigid scoring.

Our tools do not diagnose, prescribe, or promise outcomes. They organise intention: which food families appear, when you shop, how your household shares preparation.

From Mortimer House on Castle Street, we test every feature with local families before it reaches the wider platform.

Principles we keep

Enough is sufficient

Plans should feel complete without crowding every hour. White space in your calendar is welcome.

Origin matters

We highlight seasonal and local options when available, without shaming other choices.

Shared tables

Households plan together. Notes and tasks can be assigned so one person is not left carrying the week.

Learning, not lecturing

Articles explain food families and preparation ideas — never as instruction for specific health conditions.

Our services

We offer digital rhythm planners, in-studio consultations, and seasonal workshop evenings. Each service focuses on structure and variety — not on individual body metrics or clinical assessment.

Discuss which option suits you

Our Hay-on-Wye studio

Castle Street has long been a place of books and conversation. We chose Mortimer House because it invites pause — the right setting for thinking about how a British household eats across a week.

What we do not do

  • Diagnose or treat medical conditions
  • Promise weight loss or health outcomes
  • Sell supplements or restricted products
View transparent pricing